We are a jewelry manufacturing firm and have been in business for over twenty years. We have had two factories in Manhattan and now operate out of downtown Brooklyn because this is where our retail stores are located. We wanted to bring the factory a bit closer to the heart of our business, which is of course, you the customer and the thousands of daily transactions that we conduct. We are a family owned/operated business and my dad started manufacturing Jesus pendants several decades ago back on 47th street in the city. I – ever my father’s daughter – started the online division of the business six years ago and it’s been and continues to be quite a ride.

Now enough about me, let’s talk about the jewelry. We manufacture a substantial portion of the jewelry we have for sale and we also have connections with just about every jewelry vendor in Manhattan. This means that we not only offer you lower prices than most retail stores since we manufacture the jewelry directly but that we have access to so much new jewelry that you will get dizzy with the selection we have to offer as well as the glittering additions we make to our inventory every single week.

We have dealt with these superior metals only and don’t intend to cheapen our reputation or your standards by selling brass or chrome. We have a lot of religious jewelry, especially for those of the hip hop persuasion. We started selling micro-pave jewelry before it was even a gleam in most jewelers’ dreams. We have a vast selection of men’s chains, CZ bracelets, charms, and rings. Sports, music, demons, dogs – you name it, we probably have a charm of it. We also have so many different studs – many stones, single stone, multicolored, classic white or black – that it’ll make you wish you had more than two ears. We also corner the market in West Indian bangles, as we manufacture all of them ourselves, so don’t be shy and take a stroll down memory lane by clicking on our West Indian bangles store. Of course, we also carry a beautiful selection of women’s rings, tennis bracelets, and hoop earrings. When we aren’t selling classic jewelry items, we are busy working on custom pieces. We manufacture at least one custom piece every few weeks and have created some stunning pieces. So if you have some extra money and want to invest in a truly unique piece, then this might be the option for you.

Obviously, every sterling silver item is stamped with .925, all gold items are stamped with the appropriate karat or the universal equivalent – 10K= .417; 14K = .585, and all diamond jewelry comes with an appraisal of authenticity. We never mis-advertise our jewelry, all the details (size, metal, weight, etc…) are listed on every item page, and we have a 100% return guarantee. We know that it’s a bit nerve-wrecking to purchase jewelry online so we have structured our online stores with the intent to make this experience pleasurable and fun for you.

We genuinely want you to be happy with the jewelry you purchase from us. We’ve been in the business for a while and know what joy a piece of jewelry can bring.

A jewelry purchase is a very important event and we want you to enjoy it so please shop without worry – let pure curiosity and excitement be your guides as you explore our stores. We truly do have a vast selection of jewelry so rest assured that if you’re craving something shiny and beautiful, you’ve come to the right place.